The subject of “Does Google using keywords for SEO” has been up in the air for some time now. I have personally always wondered about this and it made me wonder why my pages were always placed at the top of the rankings. There must be a right way to do SEO and it is not as black and white as one would assume. So, here is my take on this. If you want to succeed in Internet marketing, you need to learn how to create unique content, promote your website in unique ways and not rely on just keywords.
There is one big misunderstanding about SEO. A lot of people seem to think that if they just use keywords more, then their website will rise to the top of the rankings. This is not true. While it is true that using keywords is important, there are other factors to consider as well.
Google itself shows you their current ranking system. What they are showing you is their page ranking which is determined by the amount of times that certain keywords are being used. The higher the page ranking, the more traffic the site receives and this determines where it places on Google.
So, if your goal is to rank high on Google, then you need to use keywords correctly. You also need to promote your website using different methods. For example, if you have a page about hand surgery, you can search for keywords like hands-operated surgery or hand surgery. By doing this, you are likely to see your page show up on the first page of Google results. But, how many of these people actually click on your site or order from your website?
You need to optimize your website and content so that it can be seen by as many viewers as possible. This means that you will have to work very hard to get your keywords in the right places in your content. Google does not just slap any keywords in any place. You must target your keywords and be sure that you do this consistently in order to rank well.
So, now that you know how Google ranks sites on Google, you can begin working on the areas of your site that you would like to improve. Try to rank well for the main keyword in each page that you build. Optimize your content by using keywords throughout the content and title. This will allow you to rank well for the main keyword in every page of your site.