If you are a small business owner, then the question “How much does it cost to list your business on Google?” might come up with a lot of queries in your mind. But after reading this article you would know that it’s really not that expensive at all. This is because the search engines like Google, have lots of free services and tools that help you in your online marketing endeavors.

Let’s discuss the first type of Google service that most online businesses use. The very popular and widely used free tool is the AdWords. This tool enables your site to be visible to a huge range of advertisers. The best part of this service is that you only need to pay for the traffic you generate. Yes, paying only for the number of clicks your advertisements get, would be much cheaper than paying per click, which would cost you around $10.

If you don’t want to use the program, but still want to have a presence on the popular search engine, you can use the same free tool called Google Sites. This is also available for free. It is helpful for your e-commerce website, as it lets you put up a simple store on your site and let potential customers pay using their credit cards. This is one of the most popular tools with e-commerce websites.

If your website consists of just text content and you do not want to bother with any graphical interface, then you should stick to the free tool called eHow. You would only need to invest a little amount for getting your site listed on Google. This way, you can benefit from the enhanced ranking it will afford you and have a chance to increase your traffic. With the help of high quality video clips, you can present information to people in such a way that they get attracted to your site. Google Places also allows you to pay for the advertisement space to display on the left hand side of search engine results pages, hence increasing your exposure and allowing your site to have more visitors.

Another useful question to answer is – How much does it cost to list your business on Google? Once you have chosen a domain name for your website and bought or downloaded your web hosting service, you would be able to view your total budget for SEO. This is the total budget spent to host your website. If you have chosen to buy a PPC campaign, you would be able to view the monthly bill. Depending on the number of pages that you want to promote, you may have to pay more for your PPC campaign. On the other hand, if you choose to have your own e-commerce site, Google Places will be useful in showing you how much it costs to list your website there.

If you were unable to answer any of the above questions, then the question How much does it cost to list your business on Google? is not meant to frustrate you. Google is one of the biggest search engines today and is considered the best place to do a business search online. You would do well to list your business on Google, because not only does Google have lots of information about different products and services but it also has a large collection of websites that can help your business grow.