One of the questions that I see asked a lot is “is SEO necessary?”. What I find is that when people ask me that, they have not really spent any time learning about search engines or about how to drive traffic to their websites. I find that many of them come back to me and say “no” because they do not understand that they need to learn about search engines and how they work, but they do not spend time learning it. So then I say to them, “how are you going to grow your business if you have no idea how the system works?”

The first step that I want to discuss with you is the importance of knowing how the Google works and how you can be ranked by Google. If you have a website, you are on the right path. Google ranks websites according to their relevance to a keyword. If you target a particular type of product and you have a high relevancy to that keyword, Google will rank you higher over other websites that are not relevant to that keyword. If you target a particular type of business site or products and you have a low relevancy to that, Google might rank you lower than other businesses who are not in the same industry as you.

There is something else that we need to talk about here. The reason that this is such a big issue for so many businesses is that most companies do not spend the time learning about it. They simply think that they already know how it works, and this is just not true. Most people do not realize that when they are ranked high in the search engines that the traffic that they get has nothing to do with their site being ranked that high. Most of the traffic that they are getting has everything to do with their advertising campaigns and their online marketing efforts.

The final point that I would like to make here is that if you want to rank highly in the Google and other major search engines, then you need to learn about internet marketing and how to make use of it. I did say that you need to learn about internet marketing because this is the only way that you are going to have a chance of ranking highly in the Google. If you simply buy into the idea of buying traffic, which is what most companies do, you are going to be disappointed because there is no such thing as guaranteed website traffic. What you can buy is targeted website traffic that will convert on a daily basis.

Another important point that I am going to make about this topic is that it is impossible to have a successful business website without high-quality content. People don’t read articles these days, and the only reason that they read articles today is because they are searching for information. People are searching for solutions to their problems and they don’t necessarily want to visit your business website. All they want to do is find the solution to their problem and all you have to do is provide them with the solution by providing them high-quality content that is engaging to them.

Finally, when you are looking at search engines and trying to figure out if you need SEO, you really need to think about this for a second. Is SEO necessary? The answer is absolutely not, and if you are an internet marketer then you need to understand that digital marketing methods and keywords are an integral part of your overall plan. They may be a minor part of the overall plan, but they are an integral part and they must be taken seriously. If you want to succeed online, you need to get into the mindset that SEO is not everything that you do and everything that you have ever done.